UpChoose on Republic

UpChoose, with a valuation cap of $8 million, is raising crowdfunding on Republic. The company has leveraged technology to create a frictionless experience for consumers and a simpler life for parents. The first release of UpChoose is a smart clothing service for babies that sends a curated set of organic clothing essentials for babies at each stage of growth. The clothing sets can be swapped as the baby sizes up. Ali El Idrissi founded UpChoose in July 2017. The current crowdfunding round has a minimum target of $25,000 and a maximum target of $1,070,000, and the proceeds will be used to build the infrastructure required to handle growth, expand the team, invest in marketing, and develop the tech platform. UpChoose has over 750 customers in 180 cities and reported a 300% year-to-year growth.