Hele Fitness on Wefunder

Aggregate Commitments $

Platform

Wefunder

Start Date

03/15/2021

Close Date

04/30/2021

Min. Goal

$200,015

Max. Goal

$1,069,987

Min. Investment

$100

Security Type

Equity – Common

Funding Type

RegCF

Series

Seed

Pre-Money Valuation

$14,850,000

Rolling Commitments $

Status

Active

Reporting Date

04/25/2021

Days Remaining

3

% of Min. Goal

96%

% of Max. Goal

18%

Likelihood of Max
unlikely

Avg. Daily Raise

$4,698

Momentum
cold

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Location

Kaneohe, Hawaii

Industry

Fitness & Wellness

Tech Sector

HealthTech

Distribution Model

B2C

Margin

Medium

Capital Intensity

High

Business Type

Growth

Hele Fitness, with a pre-money valuation of $14.9 million, is raising crowdfunding on Wefunder. It is a health and fitness brand rooted in Hawaii. The company supports people in living better by helping them build inner strength. Hele Fitness provides the equipment, knowledge, and support system for people to connect with the better version of themselves. Brook Emanuel, Gus Mello, and Marcus Keoni Souza founded Hele Fitness in 2016. The proceeds of the current crowdfunding round, with a minimum raise of $500,015 and a maximum raise of $1,069,987, will be used for technology development, expansion into new geographies, and content creation. Hele Fitness is part of a fast-growing market and has reported a 400% revenue growth since 2017.

Summary Profit and Loss Statement

Revenue

$536,058

$322,067

COGS

$391,603

$265,847

Tax

$0

$0

 

 

Net Income

$47,101

$22,201

Summary Balance Sheet

Cash

$53,037

$13,809

Accounts Receivable

$0

$0

Total Assets

$98,407

$37,388

Short-Term Debt

$171,784

$48,628

Long-Term Debt

$0

$0

Total Liabilities

$171,784

$48,628

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